Every business challenge

is a communications challenge.

 

Let’s make the journey together.

OUR STORY

Every business challenge

is a communications challenge.

 

Let’s make the journey together.

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    Mach Media is a results-driven team of Marketing Communications Consultants and Project Managers developing, managing and executing multi-channel strategies for international organizations. Companies rely on us for our creative eye, innovative thinking, objective viewpoint and breadth of resources. This is our story. Contact us and tell us yours.

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      CASE STUDIES

          • Arcelor Mittal

            ArcelorMittal is a multinational steel manufacturing corporation headquartered in Luxembourg. All steel products in Europe must meet environmental standards known as REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company wanted to rebrand their existing products as environmentally friendly and in compliance with REACH standards. This campaign would involve renaming the products in multiple languages, suitable for an international audience. And all within the space of six weeks!

          • EBAA

            The European Business Aviation Association (EBAA) is the leading association for businessaviation in Europe. They needed a video promoting the advantages of business aviation for theirannual meeting, the European Business Aviation Convention & Exhibition (EBACE); an eventthat attracts industry leaders from across the continent. One obstacle to completing this projectwas that EBAA didn’t have the time or budget needed to plan and film new footage.

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Entrada Group

            The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit additional nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Further, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

          • Arcelor Mittal

            ArcelorMittal is a multinational steel manufacturing corporation headquartered in Luxembourg. All steel products in Europe must meet environmental standards known as REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company wanted to rebrand their existing products as environmentally friendly and in compliance with REACH standards. This campaign would involve renaming the products in multiple languages, suitable for an international audience. And all within the space of six weeks!

          • EBAA

            The European Business Aviation Association (EBAA) is the leading association for businessaviation in Europe. They needed a video promoting the advantages of business aviation for theirannual meeting, the European Business Aviation Convention & Exhibition (EBACE); an eventthat attracts industry leaders from across the continent. One obstacle to completing this projectwas that EBAA didn’t have the time or budget needed to plan and film new footage.

          • Solvay

             

            Solvay is a global chemical company that needed to launch its new human resourcesorganization through a kick-off event for 165 worldwide HR managers. Mach Media managedmany aspects of this important event, including assistance with the theme, visual identity,invitations, event website, conference banners, dinner venue, PowerPoints, videos andbrochures. 

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Janssen

            Change management communications to support the selection and rollout of a new collaborative platform to be used by Janssen colleagues across EMEA

          • Janssen

            Change management communications to support the selection and rollout of a new collaborative platform to be used by Janssen colleagues across EMEA

          • Entrada Group

            The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit additional nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Further, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

          • EBAA

            The European Business Aviation Association (EBAA) is the leading association for businessaviation in Europe. They needed a video promoting the advantages of business aviation for theirannual meeting, the European Business Aviation Convention & Exhibition (EBACE); an eventthat attracts industry leaders from across the continent. One obstacle to completing this projectwas that EBAA didn’t have the time or budget needed to plan and film new footage.

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Entrada Group

            The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit additional nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Further, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

          • Solvay

             

            Solvay is a global chemical company that needed to launch its new human resourcesorganization through a kick-off event for 165 worldwide HR managers. Mach Media managedmany aspects of this important event, including assistance with the theme, visual identity,invitations, event website, conference banners, dinner venue, PowerPoints, videos andbrochures. 

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Solvay

             

            Solvay is a global chemical company that needed to launch its new human resourcesorganization through a kick-off event for 165 worldwide HR managers. Mach Media managedmany aspects of this important event, including assistance with the theme, visual identity,invitations, event website, conference banners, dinner venue, PowerPoints, videos andbrochures. 

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • Entrada Group

            The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit additional nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Further, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

          • Arcelor Mittal

            ArcelorMittal is a multinational steel manufacturing corporation headquartered in Luxembourg. All steel products in Europe must meet environmental standards known as REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company wanted to rebrand their existing products as environmentally friendly and in compliance with REACH standards. This campaign would involve renaming the products in multiple languages, suitable for an international audience. And all within the space of six weeks!

          • Janssen

            Change management communications to support the selection and rollout of a new collaborative platform to be used by Janssen colleagues across EMEA

          • EBAA

            The European Business Aviation Association (EBAA) is the leading association for businessaviation in Europe. They needed a video promoting the advantages of business aviation for theirannual meeting, the European Business Aviation Convention & Exhibition (EBACE); an eventthat attracts industry leaders from across the continent. One obstacle to completing this projectwas that EBAA didn’t have the time or budget needed to plan and film new footage.

          • Solvay

             

            Solvay is a global chemical company that needed to launch its new human resourcesorganization through a kick-off event for 165 worldwide HR managers. Mach Media managedmany aspects of this important event, including assistance with the theme, visual identity,invitations, event website, conference banners, dinner venue, PowerPoints, videos andbrochures. 

          • Eastman

            Taminco is less well known than some of the other players in the oil & gas industry. They supply to just a small part of this vast industry and have to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd in the specialized market of gas sweetening. Mach Media’s strategic advice and creative input provided Taminco with the tools needed to promote their range of gas sweetening products and services to a target audience.

          • EBAA

            The European Business Aviation Association (EBAA) is the leading association for businessaviation in Europe. They needed a video promoting the advantages of business aviation for theirannual meeting, the European Business Aviation Convention & Exhibition (EBACE); an eventthat attracts industry leaders from across the continent. One obstacle to completing this projectwas that EBAA didn’t have the time or budget needed to plan and film new footage.

      CASE

      STUDY

      • Client Name :

        Entrada Group

        Type of Industry :

        Manufacturing

        About:

        How do you best create an exclusive, overseas event (3-day onsite prospect tour of manufacturing sites in 3 states in Mexico) as well as the promotion leading up to that event?

        The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Furthermore, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.

        Mach Media created a compelling, integrated campaign to encourage prospects to join Entrada for three days in Mexico. Reaching senior leadership is always challenging. So we led an integrated outreach campaign by email, hard mail and telephone, with multiple touchpoints to a hard-to-reach audience. Thematically, the campaign focused on not just cost savings that manufacturers could experience through Mexican operations, but also new growth opportunities they would realize. The campaign promised visitors a unique chance to meet in Mexico on-the-ground with plant managers, executives and government officials.

        As a result of Mach Media’s integrated outreach efforts, Entrada Group hosted eight C-level executives from five prospect companies. The tour of Zacatecas, Guanajuato and Querétaro states in Mexico stopped at numerous industrial parks, training centers and technology parks, where visitors learned a lot about the working environment in central Mexico. Post-tour, we wrote about the trip and included highlights of it in various Entrada outreach channels, to share the experience with other prospects and further leverage the experience.

        Intelligence:

        For Entrada, getting people to do a site visit is an essential step in their sales cycle, which could last over several years. So we started by identifying their prospects who had registered the most engagements with Entrada over recent months (most web page views, materials downloaded, conversations with principals, etc.). We identified a target list of prospects.

        Integration:

        We then led an integrated campaign to invite them on the trip: Initial postcard, hard mail campaign with materials, followups by email, followups by phone. These people are all C-level executives, so persistence and outreach by all channels was essential. Once we secured interest, we quickly arranged the travel by charter aircraft, hotel lodging and other logistics. We also had to prepare for them an extensive agenda for the three days, coordinate the schedule with the client, prepare a backgrounder binder on all destinations for the visitors and handle any special requests. Eight people from five companies agreed to participate.

        Impact:

        It isn’t everyday that you have the undivided attention of your most targeted prospects – much less for 3 days straight. The trip enabled Entrada to get to know these people better, learn their concerns and priorities, and to showcase their expertise in a very personal way. The attendees all had a wonderful trip and learned a lot about Manufacturing in Mexico as a result. Entrada had 3 full days of unfettered access to the prospects. None of them have signed a contract yet, but this is usual. Entrada feels the trip was a good investment and was pleased with the result.

        Insight:

        We used the writeup page after the event as a topic in the prospect newsletter. This trip could be something repeated every year or two, perhaps on a smaller scale due to the high expense.

        Entrada Group

      • Client Name:

        Taminco (Subsidiary of Eastman Chemical) 

        Type of Industry:

        Specialty Chemicals

        About :

        Rebranding campaign for niche product/services range

        At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.

        Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience. 

        Intelligence:

        Market & Competitor analysis (internal and external research & presentation of results) 

        Integration:

        Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)  

        Impact:

        Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations 

        Insight:

        Results of this project are still being measured 

        Eastman

      • Client Name :

        Janssen Pharmaceuticals

        Type of Industry:

        Pharmaceuticals

        About:

        Janssen Pharmaceuticals, part of the Johnson & Johnson group of companies, provides innovative medicines for an array of health concerns. Janssen sought to consolidate disparate marketing efforts across the EMEA region. Previously, many of its local operating companies created dynamic ads and materials for local markets, but their best practices and ideas were not systematically shared and leveraged across the enterprise. Such a decentralized approach also increased risks for branding inconsistencies and potential compliance issues.

        Janssen sought to implement a process and technology to help consolidate the collaboration, approval and sharing of their marketing materials. Unfortunately, an added difficulty was that Janssen had already tried to implement a tool to do this just a few years earlier, but it was neither “user friendly nor future proof,” which only added to the frustration of employees.

        When Janssen EMEA launched an initiative to find a new tool and, as well, optimize their collaborative process, Mach Media was brought in to lead the communications aspect of the project, which comprised the selection, roll out, and integration of the new platform. Named UNITAS, Latin for “unity,” the new process and tool selected allowed Janssen to consolidate and share marketing materials among 3,000 people across the entire enterprise.

        Over a two-year period, Mach Media promoted UNITAS though a campaign of newsletters, workshops and trainings designed to embed the UNITAS “way of working” into the company culture. Mach Media focused on targeted communication actions to achieve buy in from senior management, direct users, and process enablers. Continuous feedback and transparent communication were the pillars of this successful roll out.

        Today, UNITAS is very much part of Janssen’s approach for the development of marketing and educational materials, with hundreds of campaigns archived and shared across the platform every week.

        Intelligence:

        Participated in weekly project team meetings and ad hoc user groups to gather feedback on employee needs and desires for a tool that would enable collaboration, approval and sharing.

        Integration:

        Developed a messaging framework for the project. Identified key stakeholder groups and outlined a communication strategy per target group.

        Impact:

        Created the process/tool name – UNITAS – and designed the logo and visual identity. Developed and designed all communication tools, to include newsletters, greeting cards, gifts and presentations. Wrote articles to promote the project within Janssen Internal Communications channels.

        Insight:

        Created and launched a series of surveys to monitor feedback and satisfaction of users. Analyzed results and developed, together with the project team, recommendations to continually optimize the experience of the users. This feedback was also used to demonstrate the effectiveness of the tool to senior management.

        Janssen

      • Client Name :

        ArcelorMittal

        Type of Industry:

        Manufacturing

        About :

        ArcelorMittal is a multinational steel manufacturing corporation headquartered in Luxembourg. All steel products in Europe must meet environmental standards known as REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company wanted to rebrand their existing products as environmentally friendly and in compliance with REACH standards. This campaign would involve renaming the products in multiple languages, suitable for an international audience. And all within the space of six weeks!

         Mach Media created an advertising campaign based on the theme of “Nspired by Nature.” We promoted the organic and sustainable nature of ArcelorMittal’s coated steel products, drawing on themes of biomimicry. The campaign combined print and online components, to include brochures, bylined articles, website content and marketing collateral pieces. Each element had a unified look and feel and tied in to the fact that ArcelorMittal’s products were amongst the earliest to meet REACH requirements – ahead of the mandated schedule.

        The “Nspired by Nature” campaign helped European companies recognize ArcelorMittal as a company whose steel products are environmentally friendly and sustainable. In addition, the campaign attracted journalists from several important trade publications who wrote articles about the steel company’s pioneering products.

        Intelligence:

        Researched competitors and REACH regulations for optimal positioning.

        Integration:

        Established positioning and messaging framework for the product line.

        Impact:

        Ads, banners, articles and brochures all had similar messaging, look and feel. All components helped portray ArcelorMittal as an environmentally responsible company and an innovator in the development of bio-safe steels.

        Insight :

        An effective rebranding campaign resulted in long-term sales benefits and positive publicity.

        Arcelor Mittal

      • Client Name :

        European Business Aviation Association (EBAA)

        Type of Industry:

        Aviation

        About:

        The European Business Aviation Association (EBAA) is the leading association for business aviation in Europe. They needed a video promoting the advantages of business aviation for their annual meeting, the European Business Aviation Convention & Exhibition (EBACE); an event that attracts industry leaders from across the continent. One obstacle to completing this project was that EBAA didn’t have the time or budget needed to plan and film new footage.

        Business aviation is one of Mach Media’s areas of expertise, and having worked with EBAA for various marketing and PR initiatives, the team knew just where to start. They researched existing footage and were able to source enough material for an effective video. In addition, they drafted the script and provided a voice over. This took place all within a two-month time period.

        The video was completed for EBACE and was played for industry leaders throughout the event. EBAA was so pleased with the video that they continue to use it at key business functions. It is displayed on the EBAA YouTube channel and is used to explain the advantages of business aviation to those not familiar with the industry.

        Intelligence:

        Mach Media researched and analyzed archived video footage to pull up the most appropriate content.

        Integration:

        Mach Media ensured all the content –script, stills, animations, video and voice over - matched the desired messaging.

        Impact:

        Mach Media created two versions of the video which were watched by thousands of attendees (and a much wider audience post-event).

        Insight:

        Quality videos can be produced at the last minute and on-budget.

        EBAA

      • Client Name :

        Solvay

        Type of Industry:

        Chemicals

        About :

        Solvay is a global chemical company that needed to launch its new human resources organization through a kick-off event for 165 worldwide HR managers. Mach Media managed many aspects of this important event, including assistance with the theme, visual identity, invitations, event website, conference banners, dinner venue, PowerPoints, videos and brochures. Mach Media's Account Lead, Taunya Renson-Martin, even had the fortune to moderate the event.

        Despite the "down to the wire" nature of several of these elements, 165 Solvay HR employees from around the world were able to enjoy the launch of their new organization. According to surveys taken after the show, attendees described the event as informative, well organized, motivating and fun. Senior HR staff left the conference energized and ready to take on their new responsibilities.

        Intelligence:

        Mach Media worked closely with Solvay to understand their key ambitions regarding the launch of their new HR organization.

        Integration:

        Ensured all the content – from scripts, videos, invites, PowerPoints, kits and presentations – matched the desired messaging.

        Impact:

        All of the components of the campaign helped to deliver a unified theme for the new HR organization.

        Insight:

        Being resourceful and proactive helped ensure the success of an important event.

        Solvay

        We were spending a lot of money in a big campaign to reach some influential decision makers. Mach Media really saved the day by making sure our big investment in charter aircraft wasn’t going down the drain.

        Doug Donahue

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