Solvay – PDCR Internal Commercials
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Solvay’s Human Resources Department wanted to find a creative way to promote the Appraisal Phase of Solvay’s PDCR (Performance, Development & Career Review) process among all its Solvay members.
For all strategic initiatives, Mach Media implements the IMAP steps to find a solution for our clients’ challenges.
- Creative: Mach Media developed a concept, script and storyboard for three short, funny commercials that contrasted Solvay’s PDCR process with scenes from a fictional company that does not have PDCR.
- Planning: Mach Media mapped out the full scope of the production process from start to finish and created a full schedule of events leading up to the final delivery of the commercials.
- Casting: Mach Media’s direct relationship with professional talent agencies helped to connect the right cast to any specifications needed. (ie language, age, gender, etc.) Solvay’s global presence requires diversity in casting so having the right options is a huge asset during this process.
- Production: Throughout the years, we’ve gained plenty of experience in working with our professional film crew who stay up-to-date with the latest products and technologies.