Short Film, Animation and Media Production

Short Film, Animation and Media Production

Video is the most immediate and engaging way to communicate a message, and a vital tactic in digital marketing today. Storytelling is in our DNA and we relish the opportunity to help individuals, companies and organizations connect with their audi...


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8 Tips for a Successful Presentation

8 Tips for a Successful Presentation

Do you get nervous just thinking about presenting? Do you get sweaty palms standing in front of an audience? Have you tripped over your words – or even your own feet while getting up to present?

Don’t worry, we’re here to help you get over that...


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A bright week hosting two shadows

A bright week hosting two shadows

Last month, Mach Media opened its doors to two pupils of AIS (Antwerp International School) – Heeya and Tara. The girls spent one week learning about the myriad work done by our company as they shadowed different people on our team. AIS is a clien...


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Suzi Lindquist joins Mach Media Belgium Team

Suzi Lindquist joins Mach Media Belgium Team

Name: Suzi Lindquist
Function: Project Assistant
Native language: English
City: Ghent, Belgium

My career journey started in Cape Town, South Africa, interning for a media NGO with a focus on citizen-generated news and social innovation event...


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Kaitlyn Shields joins Mach Media US Team

Kaitlyn Shields joins Mach Media US Team

Name: Kaitlyn Shields
Function: Project Manager
Native language: English
City: Washington, D.C.

I began my career working as an intern in New York City for a creative branding agency called NYC Collective, focused in the Fashion and Beauty f...


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The design brief – (mis)interpretation strikes again

The design brief – (mis)interpretation strikes again

I’ve been drafting creative briefs for well over ten years now. Honestly, I thought I’d cracked the code to getting highly talented in-house designers, freelancers and clients’ own designers of varying levels of experience, and from different age ...


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Getting your message out: Public relations and business aviation

Getting your message out: Public relations and business aviation

Mach Media's Managing Partner, Taunya Renson-Martin recently featured in Corporate Jet Investor's article about public relations in business aviation. 

For an industry all about communications, the public relations (PR) industry is actually a p...


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Working Across Cultures

Working Across Cultures

Managing projects with international teams is about so much more than keeping track of time zones.

While we have an overabundance of digital project and telecommunications tools available, differences in culture may impact your project and rela...


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Press Release: Sybylla Wales appointed Director, Europe

Press Release: Sybylla Wales appointed Director, Europe

Mach Media is pleased to announce that Sybylla Wales has been appointed European Director as of March 1, 2017.  Sybylla joined Mach Media as Project Manager in 2008. She worked her way up to Senior Consultant prior to transitioning into this leade...


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Press Release: Mach Media is named one of Europe’s fastest-growing companies

Press Release: Mach Media is named one of Europe’s fastest-growing companies

Growing a company is a challenging feat. Growing a marketing communications company in tough economic times, when marcom budgets are being slashed and competition is fierce to grab what’s left, is an even greater feat.

In recent years, Mach Med...


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If You Want Your International Media Pitch to Get Coverage, Include These Elements

If You Want Your International Media Pitch to Get Coverage, Include These Elements

As a former journalist, I can tell you that reporters are always busy, often covering multiple subjects, and - unless you’re a global juggernaut like Apple or Samsung - they most likely do not care that your company just launched its latest produc...


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Kim Bratanata joins Mach Media US Team

Kim Bratanata joins Mach Media US Team

Name: Kim Bratanata
Function: Consultant
Native language: English & Dutch
City: Orlando, Florida

When I left agency life ten years ago to work in-house, part of me always knew I’d be back one day. There’s something special and invigorating a...


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The Mach Media Intern Experience of Astrid Benoit

The Mach Media Intern Experience of Astrid Benoit

Name: Astrid Benoit
Internship: Mach Media
Function: Management Assistant
Native language: English & Dutch
Working language: English
City: Ghent, Belgium 

In order to complete my studies – a bachelor’s degree in Business Management with a ...


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Press Release: New Owner for International Business Aviation Publication FlyCorporate 

Press Release: New Owner for International Business Aviation Publication FlyCorporate 

16 December, Brussels, Belgium. International marketing communications consultancy Mach Media announces the acquisition of its business aviation publication FlyCorporate by Nick Klenske. Effective 1 January 2017, FlyCorporate and its related prope...


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Case Study: The Human-Centered Design Approach

Case Study: The Human-Centered Design Approach

Now that you know what Human-Centered Design is, the value it can add to your business and what the 5 phases of the HCD process are, you're probably curious to see an example of HCD in practice:

SITUATION

A leading US university’s African st...


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The Human-Centered Design Model

The Human-Centered Design Model

A 5 PHASE PROCESS OF STRUCTURED INNOVATION AND DESIGN

In my last post about Human-Centered Design I talked about the value of Human-Centered Design. In this post we will dive deeper into the 5  phase process of structured innovation and design:...


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The Value of Human-Centered Design

The Value of Human-Centered Design
HUMAN CENTERED
HCD provides us with a new way of solving our seemingly unsolvable problems. A piece of the answer to our collective challenges lies within each of us - in our humanness. We are part of both the problem and the solution. HCD goes...

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Human-Centered Design

Human-Centered Design

INNOVATE
Solve: We solve our client’s greatest challenges. We lead our clients through a structured innovation process to generate powerful insights, disruptive ideas and smart strategies. We design solutions that improve product and service perf...


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Human-Centered Design: an Introduction

Human-Centered Design: an Introduction

As the world becomes more interconnected and disconnected at the same time, our challenges have become more complex. We are faced with insurmountable challenges with no real promising solutions in sight. 
As a society or an organization, we canno...


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How to Achieve a Successful Social Media Presence

How to Achieve a Successful Social Media Presence

Everything you post on social media impacts your personal brand which is why it’s important that before you start posting on behalf of your company or business that you have some basic guidelines under your belt.  

We’ve pulled together 11 quic...


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How to Start Creating an Animation to Tell an Authentic Brand Story

How to Start Creating an Animation to Tell an Authentic Brand Story

Successfully seeing an animation through from beginning to completion means that as a creative facilitator, you have to be aware of how to do two things:

•    Identify the key message the viewer needs to retain after watching the animation; and...


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Breathing New Life into an Acquired Product Brand

 Breathing New Life into an Acquired Product Brand

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things wort...


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The Do's and Dont's of Top Presentations

 The Do's and Dont's of Top Presentations

Within the realm of B2B marketing, few communication materials are as ubiquitous as Powerpoint presentations. 

Over the years many contenders have attempted to claim their piece of the pie (Keynote, Prezi, Powtoon, SlideRocket, Slid.es, etc.) but n...


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Brand Journalism – Who is Telling the Story of Your Brand?

Brand Journalism – Who is Telling the Story of Your Brand?

At first glance this popular YouTube video of Cristiano Ronaldo drinking tea at a local café doesn’t seem like brand journalism or product placement.

Maybe not, that is, until you see the counter indicating it has been viewed almost 9 million t...


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Pro-Presentations

Pro-Presentations

Mach Media’s Pro-Presentations service makes digital business presentations that not only tell your story, but more importantly, SELL to your audience.

We offer a range of services for your presentations:

 - Basic PowerPoint Pimping: We take...


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What is the Difference between Google Tag Manager (GTM) and Google Analytics (GA)?

What is the Difference between Google Tag Manager (GTM) and Google Analytics (GA)?

Figuring out why Google has decided to release another free tool - which seems to essentially do the same thing as Google Analytics - has got a lot of web developers stumped, so much so that it has led to a relatively slow uptake for the new techn...


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Paper, rock, digital: The enduring value of print

Paper, rock, digital: The enduring value of print

We don’t just live in a digital world, our lives are steeped in series of 0’s and 1’s – at work, at home, in the car, in the air, everywhere, as a pre-digital Dr. Seuss might say. But as we check our trending social media campaigns, hashtag hits, ...


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Social Media Marketing

Social Media Marketing

Mach Media’s Social Media services include:

● Integrated messaging strategies
● Execution and content creation
● Monitoring and metrics
● Sentiment analysis and ROI reporting

 


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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

In a constantly evolving Digital Age, Search Engine Optimization (SEO) has become a crucial component of any digital marketing strategy. SEO affects the visibility of your website or web pages in a search engine's unpaid results, and can generate ...


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How to Improve The Perception of Your Brand with Online Reputation

How to Improve The Perception of Your Brand with Online Reputation

When Google was founded in 1998, many people started searching online to see which kind of search results would appear. This was also the case for CEOs and marketers, attempting to see whether or not they received negative or positive reviews onli...


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The Mach Media Intern Experience of Robin Lauwaert

The Mach Media Intern Experience of Robin Lauwaert

Name: Robin Lauwaert
Internship: Mach Media
Function: Marcom Project Assistant
Native language: Dutch
Working language: English
City: Ghent, Belgium
Period: 21/03/2016 – 03/06/2016

While currently pursuing a bachelor’s degree in corporate...


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How B2B Businesses Should Be Leveraging Facebook Reactions

How B2B Businesses Should Be Leveraging Facebook Reactions

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only...


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How To Make Social Media Truly Work for Internal Collaboration

How To Make Social Media Truly Work for Internal Collaboration

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needin...


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Tips for Successful Targeting on LinkedIn

Tips for Successful Targeting on LinkedIn

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment.  
And thanks to LinkedIn advertising’s biggest advantage - targeting - you can be...


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Why SEO keyword ranking is not always a good thing

Why SEO keyword ranking is not always a good thing

When I was working as a freelance web developer, I often got requests from clients who wanted me to make their website rank at the top of Google for a certain keyword.

For example; a client who owned a high-end men’s shoe shop in London wanted thei...


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The Biggest Do’s and Don’ts for Awesome Video Shoots

The Biggest Do’s and Don’ts for Awesome Video Shoots

How to Act On Camera

•    If possible, avoid important meetings before and right after the video shoot.
•    Let colleagues know that the video shoot is taking place in the building (to avoid noise and other disturbances).
•    Don’t learn the text b...


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Mach Media Comes of Age in the U.S.

Mach Media Comes of Age in the U.S.

There are many milestones in our lives that we look forward to with anticipation. At age 16, in many states across the U.S., we gain the right to obtain a driver’s license. At 18, we can vote and at 21, we can legally down a beer. The milestones a...


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Hired: Kiva Dykstra - Project Manager

Hired: Kiva Dykstra - Project Manager

Our Mach Media US team is growing, with the addition of Kiva Dykstra as Project Manager!

As a Project Manager at Mach Media in our Washington, DC office, Kiva will support the consultant team in executing strategy for clients both in the US and glo...


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Hired: Aidan McNally - Digital Project Manager

Hired: Aidan McNally - Digital Project Manager

We’re incredibly happy to welcome Aidan Paul McNally as Mach Media’s new Digital Project Manager, based in our European office.
A proud Irishman, Aidan boasts a strong combination of analytical and creative skills.
His presence not only adds spice t...


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Expert One-On-One Series with Taunya Renson-Martin

Expert One-On-One Series with Taunya Renson-Martin

In this recent Indicate Media interview, Mach Media’s Founder and Managing Partner Taunya Renson-Martin talks MarComs, storytelling, social media and the power of chutzpah!

1. Your company uses the slogan ‘Every Great Relationship Starts With a...


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Hired: Keir Bonine – Senior Consultant

Hired: Keir Bonine – Senior Consultant

Mach Media is happy to welcome Keir Bonine as a Sr. Consultant in Europe, helping to advise and guide international organizations as they design and implement marketing communications strategies.

With a strong background in communications and copyw...


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A piece of us can give you peace of mind

A piece of us can give you peace of mind

Has your communications or marketing professional gone on maternity or paternity leave? Is an unexpected long-term absence threatening to throw your communication strategy off track?

A number of companies turn to Mach Media's team of Consultant...


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Audits

Audits

● How well do you communicate internally/externally?
● How can you improve your communication functions?

In order to help you understand your current performance, we do a thorough evaluation of your “organization's” ability to effectively comm...


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Aviation Consulting

Aviation Consulting

Mach Media works with a number of businesses and institutions within the aviation industry, implementing corporate branding, marketing campaigns (including the creation of supporting collateral), public relations, event management, digital marketi...


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Time for a Communications Audit?

Time for a Communications Audit?

Given that it is tax season in the U.S., I use the word audit advisedly. But communications is a year-round event so, unlike an IRS audit, it is never a bad time for a communications audit. In fact, organizations should always be thinking of new a...


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Branding

Branding

●  How are you positioned in the market?
●  What sets you apart from the rest?

You can rely on Mach Media to devise an effective corporate or product-based brand strategy.

We’ll guide you through a comprehensive market research and position...


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Change Management

Change Management

Major changes can generate resistance from customers, employees and other stakeholders. By implementing Change Management Communications in your project, you can reduce reluctance and increase support.
We assist you in presenting change as an opp...


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The Magic of Repurposed Content

The Magic of Repurposed Content

The Magic of Repurposed Content

Chances are, there are many examples of good news throughout your organization. This is positive news that can and should be shared with more people. Promoting examples of success internally helps build morale an...


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Corporate Communications

Corporate Communications

Mach Media will help you develop and roll out a corporate communications strategy to ensure that your message is creative, clear and consistent for both internal and external stakeholders.

Contact us to assist you with Messaging Framework Devel...


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Mach Media Expands U.S. Client Base

Mach Media’s U.S. office is pleased to announce four new client signings.  These valued customers are all leaders in their industries and we look forward to growing together as we expand their media presence and increase brand recognition. Mach Me...


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Content Marketing

Content Marketing

Engage customers by providing timely, relevant and valuable content. This can be in the form of audiocasts, videos, whitepapers, newsletters, information portals, apps, customer magazines or custom books.

Mach Media can assume full responsibili...


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eMarketing

eMarketing

Make your website work for you.

As increasingly more transactions take place online and via mobile devices, you may need to adopt new tools and adapt to new platforms in order to attract buyers, capture and categorize leads, make secure online ...


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Don’t Overlook Speaking Opportunities

Don’t Overlook Speaking Opportunities

Speaking opportunities can be hard to come by. There is a lot of competition for a limited number of slots. The required abstracts can be quite long and detailed and are often due 6 months (or longer) before the event. In addition, events come and...


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Employer Branding

Employer Branding

●  How do your employees and other stakeholders see your organization?
●  What distinguishes your organization from other companies?

Employer Branding stretches far beyond recruitment ads and corporate handbooks.We can help you take stock of h...


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iMap

iMap

Our four-phase methodology – “the  Mach Media iMap” enables us, as your communications partner, to deliver high quality, effective internal or external campaigns and projects in a structured and measurable way.

  1. iNTELLIGENCE
    During this fir...

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How Relevant Are Press Releases?

How Relevant Are Press Releases?

Press releases used to be a cornerstone of any PR strategy. But today they are kind of like a fax machine. In other words, not unheard of, but certainly anachronistic. At least they are for many PR professionals.

I spend a good deal of my time spea...


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Presentation Coaching

Presentation Coaching

How do you handle certain situations? What are your nervous habits? What do you fear and what are your strengths?

We take time to understand your attitudes and beliefs in order to enhance your strengths as a public speaker and downplay your wea...


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Belgian Chocolate & Japanese Plum Wine?

Belgian Chocolate & Japanese Plum Wine?

Washington D.C. is a great place for happy hours. Multiple bars and restaurants and thousands of eager young professionals looking for food & drinks tend to make for a fun night. But Mach Media no doubt set a first for D.C. happy hours by combinin...


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Mach Media Expands Staff, Announces New US Headquarters in Washington D.C.

Mach Media Expands Staff, Announces New US Headquarters in Washington D.C.

Mach Media, a division of Across Group, today announced the expansion of its global communications consulting network with the opening of a new US headquarters in Washington D.C.

Mach Media is a results-driven agency of marketing communicatio...


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PR & Events

PR & Events

Mach Media’s PR and Event services include:

●  Key messages development
●  Comprehensive media relations (incl. press releases, distribution and pitching)
●  Advertorials and guest editorships on behalf of clients
●  Social media activation ...


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The Mach Media Intern Experience

The Mach Media Intern Experience

 

Name: Julia
From: Dortmund, Germany
Internship: Mach Media
Function: Marcom Project Assistant
Mother tongue: German
Working language: English
City: Ghent, Belgium

What I did on the job: Doing this internship, after already having done a semester abroad,...


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