How B2B Businesses Should Be Leveraging Facebook Reactions

How B2B Businesses Should Be Leveraging Facebook Reactions

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only...


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How To Make Social Media Truly Work for Internal Collaboration

How To Make Social Media Truly Work for Internal Collaboration

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needin...


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Tips for Successful Targeting on LinkedIn

Tips for Successful Targeting on LinkedIn

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment.  
And thanks to LinkedIn advertising’s biggest advantage - targeting - you can ...


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