Mach Media Comes of Age in the U.S.
There are many milestones in our lives that we look forward to with anticipation. At age 16, in many states across the U.S., we gain the right to obtain a driver’s license. At 18, we can vote and at 21, we can legally down a beer. The milestones after that, turning 40 or 50, are typically greeted with a bit less enthusiasm.
Companies have milestones too, of course. Such as launching an IPO, meeting a target revenue goal or opening in a new country. While the milestone Mach Media recently met in the U.S. is decidedly more modest than going public, we are nonetheless proud of having achieved it.
Belgium-based Mach Media N.V. recently launched a subsidiary and filed as an LLC (limited liability corporation) here – a goal that had been set back when we started scoping opportunities to expand to the U.S. in late 2012. Our small but talented and hard-working team put in the effort to make this milestone a reality, primarily by ensuring that our clients always feel that we put them first.
I often say that when you are a smaller creative agency or consultancy, you have to differentiate yourself by being more accessible to your clients and by making each client feel that they are your top concern. Our full team truly cares about each of our clients in a personal way, and it shows by how our clients turn to us time and again for our advice, strategic counsel and executional capabilities. Companies with an international reach find, in particular, having a focused partner like Mach Media - with dedicated teams and strong capabilities on both sides of the ocean - to be essential.
Furthermore, smaller firms like ours don’t have the luxury of providing narrow expertise in a few areas. Our clients often tell us they appreciate that Mach Media is a one-stop-shop for a range of needs. We have to make it as easy as possible for our clients to accomplish everything from soup to nuts with a single point of contact. And that includes delivering to them the KPI’s and metrics they need at the end of a campaign or project, to wrap everything up and demonstrate return on communications and marketing investment.
Achieving the status of an LLC is a long-sought goal for Mach Media in the U.S., but it is also just the beginning. This milestone should serve to reinforce the idea to our existing, and future, clients that we are expanding and focusing squarely on the future. We look forward to our next key milestone and to the growth that comes with it.
By Cameron Heffernan - Director, North America