Getting your message out: Public relations and business aviation
Mach Media's Managing Partner, Taunya Renson-Martin recently featured in Corporate Jet Investor's article about public relations in business aviation.
For an industry all about communications, the public relations (PR) industry is actually a private one.
When a newspaper or magazine features a company you do not see how the journalist found out about them or why they have chosen to write about it now. You do not see how the journalist was sold on the idea. You may not even realise if they have just cut and pasted a press release.
Corporate Jet Investor asked a number of agencies that specialise in business aviation communications to explain the dark art of public relations and why they think companies should hire them. (If you are a PR agency and would like to join in, please let us know.)
The PR specialists who took part – speaking for once about themselves rather than clients – were:
• Phil Anderson, executive director, Citigate Dewe Rogerson
• Natalie Besgrove, director, Natalie Raper Communications
• Marc Cornelius, founder and managing director, 80:20 Communications
• Taunya Renson-Martin, managing partner, Mach Media
• Mark Lowe, PRagmatic Communications
What type of business aviation clients have you worked with?
Phil Anderson: I first started working in the business aviation sector when I was hired to manage the European PR launch of Jet Republic in 2008. Since then I have worked with Beechcraft Corporation, Textron Aviation, Nextant Aerospace, Hangar8, Gama Aviation, GlobeAir, On Air Dining, Magnus Aviation, Stellar Labs and Global Jet Capital.
Marc Cornelius: In business aviation, we work with almost every type of business: OEMs, operators, FBOs, technology vendors and service providers. Current clients include Textron Aviation, Luxaviation, ExecuJet, Avinode, PayNode, Web Manuals and Flightworx. Others we’ve advised include Rolls-Royce Civil Aerospace, RocketRoute, Bell Helicopter and Gogo. Outside business aviation we’ve worked with clients such as Delta Air Lines, American Express Global Business Travel and Scott Dunn.
Natalie Besgrove: I have worked for the widest range of business aviation related clients from aircraft operators, caterers, online booking platforms and aviation conferences. At the moment my clients include Centreline which is very varied, as they are full service business aviation group. There is always something going on. Down-Route is an expense management and hotel booking platform for the business aviation industry which is great to PR as it is a new and unique product.
Taunya Renson-Martin: A wide variety over the years, including FBO providers, charter operators, brokers, OEMs, trip support providers and a range of other services providers. Additionally we have worked with IBAC and with the European Business Aviation Association for a decade.
Mark Lowe: Presently, I am working with TRAXXALL Technologies (aircraft maintenance tracking), ZenithJet (technical services for Bombardier Globals), Elit’Avia (aircraft charter, management and operations) and Leader Aviation (marketing solutions for aircraft sales).
Read the full interview on the Corporate Jet Investor website!
Mach Media can help you manage your PR, as well as so much more. Contact us for more information: firstname.lastname@example.org