The design brief – (mis)interpretation strikes again

The design brief – (mis)interpretation strikes again

I’ve been drafting creative briefs for well over ten years now. Honestly, I thought I’d cracked the code to getting highly talented in-house designers, freelancers and clients’ own designers of varying levels of experience, and from different age ...


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Getting your message out: Public relations and business aviation

Getting your message out: Public relations and business aviation

Mach Media's Managing Partner, Taunya Renson-Martin recently featured in Corporate Jet Investor's article about public relations in business aviation. 

For an industry all about communications, the public relations (PR) industry is actually a p...


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Working Across Cultures

Working Across Cultures

Managing projects with international teams is about so much more than keeping track of time zones.

While we have an overabundance of digital project and telecommunications tools available, differences in culture may impact your project and rela...


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If You Want Your International Media Pitch to Get Coverage, Include These Elements

If You Want Your International Media Pitch to Get Coverage, Include These Elements

As a former journalist, I can tell you that reporters are always busy, often covering multiple subjects, and - unless you’re a global juggernaut like Apple or Samsung - they most likely do not care that your company just launched its latest produc...


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Case Study: The Human-Centered Design Approach

Case Study: The Human-Centered Design Approach

Now that you know what Human-Centered Design is, the value it can add to your business and what the 5 phases of the HCD process are, you're probably curious to see an example of HCD in practice:

SITUATION

A leading US university’s African st...


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The Human-Centered Design Model

The Human-Centered Design Model

A 5 PHASE PROCESS OF STRUCTURED INNOVATION AND DESIGN

In my last post about Human-Centered Design I talked about the value of Human-Centered Design. In this post we will dive deeper into the 5  phase process of structured innovation and design:...


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The Value of Human-Centered Design

The Value of Human-Centered Design
HUMAN CENTERED
HCD provides us with a new way of solving our seemingly unsolvable problems. A piece of the answer to our collective challenges lies within each of us - in our humanness. We are part of both the problem and the solution. HCD goes...

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Human-Centered Design: an Introduction

Human-Centered Design: an Introduction

As the world becomes more interconnected and disconnected at the same time, our challenges have become more complex. We are faced with insurmountable challenges with no real promising solutions in sight. 
As a society or an organization, we canno...


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How to Achieve a Successful Social Media Presence

How to Achieve a Successful Social Media Presence

Everything you post on social media impacts your personal brand which is why it’s important that before you start posting on behalf of your company or business that you have some basic guidelines under your belt.  

We’ve pulled together 11 quic...


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How to Start Creating an Animation to Tell an Authentic Brand Story

How to Start Creating an Animation to Tell an Authentic Brand Story

Successfully seeing an animation through from beginning to completion means that as a creative facilitator, you have to be aware of how to do two things:

•    Identify the key message the viewer needs to retain after watching the animation; and...


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Breathing New Life into an Acquired Product Brand

 Breathing New Life into an Acquired Product Brand

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things wort...


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The Do's and Dont's of Top Presentations

 The Do's and Dont's of Top Presentations

Within the realm of B2B marketing, few communication materials are as ubiquitous as Powerpoint presentations. 

Over the years many contenders have attempted to claim their piece of the pie (Keynote, Prezi, Powtoon, SlideRocket, Slid.es, etc.) but n...


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Brand Journalism – Who is Telling the Story of Your Brand?

Brand Journalism – Who is Telling the Story of Your Brand?

At first glance this popular YouTube video of Cristiano Ronaldo drinking tea at a local café doesn’t seem like brand journalism or product placement.

Maybe not, that is, until you see the counter indicating it has been viewed almost 9 million t...


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What is the Difference between Google Tag Manager (GTM) and Google Analytics (GA)?

What is the Difference between Google Tag Manager (GTM) and Google Analytics (GA)?

Figuring out why Google has decided to release another free tool - which seems to essentially do the same thing as Google Analytics - has got a lot of web developers stumped, so much so that it has led to a relatively slow uptake for the new techn...


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Paper, rock, digital: The enduring value of print

Paper, rock, digital: The enduring value of print

We don’t just live in a digital world, our lives are steeped in series of 0’s and 1’s – at work, at home, in the car, in the air, everywhere, as a pre-digital Dr. Seuss might say. But as we check our trending social media campaigns, hashtag hits, ...


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How to Improve The Perception of Your Brand with Online Reputation

How to Improve The Perception of Your Brand with Online Reputation

When Google was founded in 1998, many people started searching online to see which kind of search results would appear. This was also the case for CEOs and marketers, attempting to see whether or not they received negative or positive reviews onli...


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How B2B Businesses Should Be Leveraging Facebook Reactions

How B2B Businesses Should Be Leveraging Facebook Reactions

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only...


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How To Make Social Media Truly Work for Internal Collaboration

How To Make Social Media Truly Work for Internal Collaboration

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needin...


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Tips for Successful Targeting on LinkedIn

Tips for Successful Targeting on LinkedIn

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment.  
And thanks to LinkedIn advertising’s biggest advantage - targeting - you can be...


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Why SEO keyword ranking is not always a good thing

Why SEO keyword ranking is not always a good thing

When I was working as a freelance web developer, I often got requests from clients who wanted me to make their website rank at the top of Google for a certain keyword.

For example; a client who owned a high-end men’s shoe shop in London wanted thei...


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The Biggest Do’s and Don’ts for Awesome Video Shoots

The Biggest Do’s and Don’ts for Awesome Video Shoots

How to Act On Camera

•    If possible, avoid important meetings before and right after the video shoot.
•    Let colleagues know that the video shoot is taking place in the building (to avoid noise and other disturbances).
•    Don’t learn the text b...


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Expert One-On-One Series with Taunya Renson-Martin

Expert One-On-One Series with Taunya Renson-Martin

In this recent Indicate Media interview, Mach Media’s Founder and Managing Partner Taunya Renson-Martin talks MarComs, storytelling, social media and the power of chutzpah!

1. Your company uses the slogan ‘Every Great Relationship Starts With a...


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Time for a Communications Audit?

Time for a Communications Audit?

Given that it is tax season in the U.S., I use the word audit advisedly. But communications is a year-round event so, unlike an IRS audit, it is never a bad time for a communications audit. In fact, organizations should always be thinking of new a...


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The Magic of Repurposed Content

The Magic of Repurposed Content

The Magic of Repurposed Content

Chances are, there are many examples of good news throughout your organization. This is positive news that can and should be shared with more people. Promoting examples of success internally helps build morale an...


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Don’t Overlook Speaking Opportunities

Don’t Overlook Speaking Opportunities

Speaking opportunities can be hard to come by. There is a lot of competition for a limited number of slots. The required abstracts can be quite long and detailed and are often due 6 months (or longer) before the event. In addition, events come and...


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How Relevant Are Press Releases?

How Relevant Are Press Releases?

Press releases used to be a cornerstone of any PR strategy. But today they are kind of like a fax machine. In other words, not unheard of, but certainly anachronistic. At least they are for many PR professionals.

I spend a good deal of my time spea...


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Belgian Chocolate & Japanese Plum Wine?

Belgian Chocolate & Japanese Plum Wine?

Washington D.C. is a great place for happy hours. Multiple bars and restaurants and thousands of eager young professionals looking for food & drinks tend to make for a fun night. But Mach Media no doubt set a first for D.C. happy hours by combinin...


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