Archives: News

Jun 12, 2018

Recipes for Success: Poppy Seed Bread with Cheese

By Suzi Lindquist When I’m not busy baking up a new idea for a public relations strategy or social media post for one of our Mach Media clients, I’m busy baking up a storm of goodies in my kitchen to remind me of home. Growing up in Cape Town, this was my mom’s go-to recipe […]

Jun 5, 2018

Harness the Power of Video

Video continues to be an important—and growing—part of marketing strategies around the world: 81% of businesses use video as a marketing tool — up from 63%, the number reported in the 2017 survey. 99% of those who already do use video, say they’ll continue to do so in 2018. 65% of those who don’t currently […]

May 29, 2018

Recipes for Success: Polish Barszcz

By Natalia Fabri-Romuzga Beloved cultural dishes from one’s childhood tell the story of who a person is and where they come from. In much the same way, branding tells the story of a product or service and its origins. Great brands, like great food, keep us coming back for more. Although I was raised in […]

May 22, 2018

Strategies to Effectively Upsell and Cross-Sell Your Customers

The Pareto Principle applied to business tells us 80% of revenue comes from only 20% of your customers. Since it can be so hard (and expensive!) to get new customers, looking to your existing customers to expand your revenue or to grow into a new product or service offering is a great way to keep […]