Month: October 2016

Month: October 2016

Oct 27, 2016

Human-Centered Design: an Introduction

As the world becomes more interconnected and disconnected at the same time, our challenges have become more complex. We are faced with insurmountable challenges with no real promising solutions in sight. As a society or an organization, we cannot continue to innovate in this new world using old ways of thinking. If we are going […]

Oct 25, 2016

How to Achieve a Successful Social Media Presence

Everything you post on social media impacts your personal brand which is why it’s important that before you start posting on behalf of your company or business that you have some basic guidelines under your belt. We’ve pulled together 11 quick reference points that we think will help you get a better grip on this media […]

Oct 12, 2016

How to Start Creating an Animation to Tell an Authentic Brand Story

Successfully seeing an animation through from beginning to completion means that as a creative facilitator, you have to be aware of how to do two things: •    Identify the key message the viewer needs to retain after watching the animation; and, •    Convey this message through storytelling in a way that is to-the-point and understandable […]

Oct 7, 2016

Breathing New Life into an Acquired Product Brand

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things worth considering before proceeding with a rebranding exercise, and worth doing during and after the rebrand […]