Month: November 2018

Month: November 2018

Nov 20, 2018

“What do you want me to do?”

The term “engagement,” as in “engaging your audience,” has become a huge buzzword in modern marketing. We want our audience to engage with our content. But what exactly does that mean to our company? In our industry? And specifically, for this campaign? Understanding your overall company or business goals is a good first step to […]

Nov 7, 2018

Creatively Solving Customer Problems

All business is fundamentally about helping your customers solve problems. The challenge is when we must educate a customer about a problem that they didn’t know they had or that they didn’t know you could help them solve. Several large companies have recently launched high-profile and unique campaigns doing exactly this—engaging current and future customers […]