Hi there! I’m Kim, your trainer for this course. Don’t hesitate to get in touch with me if you have any questions.

Introduction

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Building a strong brand is about so much more than designing a logo. A brand is a promise. A strong brand can create a sense of security among consumers, can help sales close deals, can help HR attract top talent and can help secure investments. But how do you start building a memorable brand that suits your business, your personality and your ambitions?

Agenda

In this session, you’ll learn:

  • The difference between brand and branding
  • The components of brand equity
  • The difference between brand image and brand identity
  • The basics of branding
  • What elements to include in your brand book
  • How visual branding impacts consumers’ emotions and ultimately their purchasing choices

 

Format: Presentation

Target Audience: Anyone working in marketing or communications

Duration of training: 2hrs

Minimum number of attendees: 4

Maximum number of attendees: 20

Setting: Classroom, virtual

Advanced preparations for attendees: None

Required equipment: Laptop, projector if classroom

Post-training materials: Handout PDF of the slides

 

For the price of this training or to get more information, please contact us and we will get back to you swiftly!